Why you should be using SuperPartyFactory.com

Why you should be using SuperPartyFactory.com

The Montreal-based directory makes it easy, affordable and fun to plan a party, find a house or promote a business

By: Emily White

Every now and then there will be a new website or piece of technology that changes our lives and makes us question how we ever survived without it in the first place. SuperPartyFactory.com is the newest addition to this list. The online directory is your personal party planner, your trusted real-estate agent, your company’s marketing team and your favourite money-saving tool.

The directory is a one-stop-shop featuring profiles and reviews of local businesses, vendors and services. The site is designed to be easily navigable with companies listed by category or event type. There is also the search bar if you prefer looking up key words.

The idea for SuperPartyFactory.com came to CEO Nadav Avisar in 2008 when he and his wife were planning birthday parties for their children. Finding the right cake, clown and venue was difficult for the couple who wished there was somewhere they could go to get information on vendors and where they could read trust-worthy reviews.

"There was a need out there. Everyone is busy, there is a lack of time and lack of information accessible to you," explains Nadav. When he didn’t come across a forum that suited his family’s needs, he decided to create a directory himself. "I realized it would be interesting if there was someone who could put together something that made people’s lives easier. I voted myself in."

SuperPartyFactory.com went live in 2010 with a focus on party planning. However, since it’s launch less than two years ago, the financial planner by trade has been working with his associate Geoff Brown and a diversified team of consultants to expand the site so that it meets the growing needs of it’s users and clients alike. This includes featuring discounts, coupons and contests as well as expanding to include a real estate and up-coming events section.

"It is really a life-planning directory," says Nadav. "It is virtual concierge. We have brought the whole aspect of luxury to the average person."

Ensuring visitors have a positive experience when using the site is especially important to Nadav. In order to guarantee their satisfaction, SuperPartyFactory features reviews of vendors, which are monitored for spam and false advertising. As well, Nadav makes the effort to meet with all the listed vendors in order to ensure they are honest, reliable and will meet his End users’ needs. "We try to make sure that your experience is clean, honest, quick, fun and possibly discounted," stresses Nadav.

SuperPartyFactory.com provides it’s vendors with the same level of attention. Their goal is to help improve the presence of a business in an affordable manner. "It won’t cost you an arm and a leg," says Nadav who explains that their packages are the cost of a coffee a day. Even though the company is budget-friendly, they offer quality services and are confident they can place your company on the same Google page as the largest companies in your category.

Besides being inexpensive, Nadav says they are also efficient and cover most of the traditional types of marketing. "If you want to get more visibility because of positioning, we offer that. If you want to get more transparency because you need a call to action, we have that. If you want to promote rebates or discounts, we have that. Whatever the budget or the need, we can offer traditional marketing, social media marketing and creative marketing."

The company also offers multiple advertising solutions, website creation, graphic design, business card layout and printing and consulting. One of the benefits of using SuperPartyFactory.com is that all these services are offered in one spot.

"We take client’s businesses where they want to go, as quickly as they want to go, as safely as we can," says Nadav. "We are really here to help companies grow their business."

There are two types of listings businesses can take on the directory. There is the profile, where for a fee, vendors can create a page that includes text, their logo, video, google map, multiple link backs to their site, contact info, and photographs and much more.These micro sites are optimized on search engines such as google and they can be updated by the businesses at any time and can include links to their personal website. There is also the free business listing which just includes the company’s name and number.

Nadav’s objective is to help the company as well as the individual achieve their goals. One thing he often tells a new business is that they should expect other clients to contact them and want to collaborate with them. "We really are a community," he says.

Right now the majority of the companies listed are based in Montreal but being an online directory provides SuperPartyFactory.com with the ability to cross borders and position themselves on an international scale.

Expansion is something always on Nadav’s mind, describing the current site as "Version one." There are a lot of cool things currently in the works, like a live chat and online registration feature. "We always listen to the people and use their suggestions to improve," says Nadav. "The next version coming out will make you fall off your chair."

Head over to: www.superpartyfactory.com to see what all the hype is about. You can also follow them on: Twitter at @Nadav_Avisar or #SuperPartyFactory and you can also join their Facebook page at www.facebook.com/SuperPartyFactory

For more information or to sign up as a vendor you can call: 514-808-9936 or send them an email to: info [at] superpartyfactory [dot] com

Click on the link below to see this article in the West-End Times Virtual Paper:
http://www.myvirtualpaper.com/doc/West-end-Times/17.37westendtimes/2012051801/38.html#38