Super Party Factory

A diamond is a girl’s best friend, as the saying goes, and just like a true best friend they want diamond jewelry to be a part of their daily lives. Today, women in Montreal and all over are not waiting for men to give them a diamond ring for their birthday or anniversary but  instead they are going out and buying their own diamond accessories. This trend is due in part to the popular ‘right-hand ring’ campaign that was launched by De Beers a few years back. The left hand ring is your engagement ring, The idea was to encourage single woman with disposable income to celebrate independence and self- indulgence, by purchasing diamond jewelry for themselves. This concept has now gone mainstream as more and more women are choosing to treat themselves to something a little more enduring than a massage. There are plenty of singles wearing diamond studded earrings or sporting a brilliant tennis bracelet as diamonds are no longer the sole province of married women.